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A Pop of Color in the Studio -colorful product photography

  • Writer: Lisa Miyamoto
    Lisa Miyamoto
  • a few seconds ago
  • 2 min read
Five colored gel highlighters on white background. Highlighted streaks in yellow, blue, orange, purple, green. Text: GEL HIGHLIGHTER. Makana Photography, Southern Pines product and e- commerce photography studio

Product Photography with Aylev’s Gel Highlighters


Some shoots just feel instantly fun the moment they hit the studio table, and this one was exactly that. I recently photographed a new set of gel highlighters for one of my regular clients, the amazing Aylev company, and it ended up being one of those sessions that reminds me why I love product photography so much. Colorful images are something I always enjoy creating, and these markers gave me plenty to play with.

Aylev came to me needing clean on white imagery, texture shots, and some creative variations that would show off the smooth, creamy strokes of their highlighters. When a brand’s product is already bright and cheerful, my job is to showcase that energy in a way that feels polished, intentional, and true to the product. So we built a session around clarity, color, and a bit of controlled creativity. Colorful product photography is one of my favorites.

Five colored gel highlighters in green, orange, purple, blue, and yellow arranged on a white surface, with a yellow scribble. Makana Photography, Southern Pines product and e- commerce photography studio

Clean on White Simplicity


On white photography is one of my specialties. It looks simple at first glance, but it actually requires careful lighting, attention to detail, and consistency across every single image. These highlighters photographed beautifully on a pure white background, and the colors instantly popped without needing heavy edits or manipulation. The goal is always the same: create images that feel crisp, bright, and ready for e-commerce listings or marketing materials.

Five gel highlighters stand upright: yellow, orange, blue, purple, and green, on a white background. The text "GEL HIGHLIGHTER" is visible. Makana Photography, Southern Pines product and e- commerce photography studio

Playing with Color and Texture


Along with the classic product angles, we incorporated some fun close-ups to highlight the textures of the gel. Highlighters are meant to be playful, so it only made sense to add a few squiggles and curved strokes into the mix. These small creative touches help bring personality into the gallery without distracting from the clean, professional look that Aylev needed.

This part of the session is always my favorite. When colors start overlapping or when the ink catches the light just right, it adds a visual energy that makes the final gallery feel complete. It is a simple product, but simple products often photograph the best when there is room to let color be the star.

Five gel highlighters in yellow, orange, blue, purple, and green, arranged in a row on a white background. Text reads "GEL HIGHLIGHTER." Makana Photography, Southern Pines product and e- commerce photography studio

Why Product Photography Matters- Colorful, Monochrome, all of it


Whether I am shooting highlighters, apparel, skincare, or anything in between, the goal is always to create images that help your product make a great first impression. Clean, consistent photography builds trust with your audience, and playful variations give your brand personality. Sessions like this one with Aylev are a perfect example of how even everyday items can become eye catching and scroll stopping with thoughtful styling and lighting.

Five colorful gel highlighters in yellow, orange, blue, purple, and green on a white background, each with a matching wavy line above. Makana Photography, Southern Pines product and e- commerce photography studio

Let’s Create Something Beautiful for Your Brand


If you are a business owner looking for bright, clean, high quality product photography, I would love to work with you. Whether your brand is bold and colorful like this session or sleek and minimal, my studio in the Tyson Sinclair Building in Carthage is set up to create exactly what you need.

Reach out anytime to schedule your session or to chat about ideas for your next product launch. Let’s make something beautiful together.

If you want, I can also create a shorter blog version, SEO optimized copy, Pinterest pin text, or a matching Instagram caption.

Five colored gel highlighters on a white background: yellow, blue, orange, purple, and green. "GEL HIGHLIGHTER" text on each pen. Makana Photography, Southern Pines product and e- commerce photography studio

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