As a commercial photographer in Moore County, I work with a lot of our local clinics and medical providers, including Pinehurst Radiology, the Carolina Eye Clinic, Pinehurst Surgical Clinic, Smiles in the Pines, Kuhn Dental and Pinehurst Oral Surgery.
Stock photos for marketing are more and more became a thing of the past.
Patients want to see what their provider actually looks like- that's where headshots and branding photos come in. I offer a classic approach to headshots on gray, off white and/ or pure white backgrounds as well as a modern approach with environmental headshots and branding images that showcase medical providers in their clinic and in their element.
When it comes to healthcare, people want to feel safe in their choice of doctors and providers and to personalize the experience, it is important to show them what to expect and to show them who their providers are. That's where branding and marketing photography comes in. As a Pinehurst headshot photographer, I try to showcase as many details and aspects as possible when my clients hire me for a branding session. For this Southern Pines dental office, I took images of their dentist, all of the personnel, images of the treatment rooms and waiting rooms and detail shots of all of the personal touches and of items that are frequently used to treat patients.