Towards the end of 2023, I received an exciting opportunity that became a highlight of my photography career. The head of marketing at Sandhills Community College in Pinehurst reached out to me for a marketing photography project. Collaborating with such a reputable educational institution was an honor, and I was eager to capture images that truly resonated with their audience.
To ensure the photographs aligned with the college's vision, I immersed myself in understanding the essence and values of Sandhills Community College.
Through in-depth discussions with the marketing team, I gained valuable insights into their brand identity and the message they aimed to convey through visual storytelling. This collaborative approach allowed me to tailor my photography style to align with the college's vision, ensuring that each image captured not only showcased the campus and facilities but also reflected the vibrant community and educational opportunities it offered.
Over the course of four months, I dedicated my time and skills to capturing the essence of each of the college's 52 departments.
Visiting the Pinehurst campus once or twice a week allowed me to immerse myself in the daily life of the college, forging connections with students and staff members along the way. Exploring other locations like the Robbins Center in northern Moore County provided me with a comprehensive view of the college's footprint and allowed me to document various aspects of campus life.
Each department presented unique environments, each with its own distinct characteristics and ambiance. Despite the variations in natural light availability, each space presented its own unique challenges when it came to setting up and capturing the perfect lighting scenario. Some rooms required meticulous adjustments to enhance visibility and clarity, while others demanded creative solutions to balance shadows and highlights effectively. As a passionate photographer, I found immense joy in overcoming these challenges, as each situation pushed me to think outside the box and experiment with different techniques to achieve the desired results.
Some departments truly went above and beyond in showcasing their dedication to offering captivating portrait opportunities. The Firefighter Academy stood out by delivering an action-packed experience that left a lasting impression. Their demonstration was nothing short of spectacular—rescues from windows, smoke billowing out of buildings, and so much more. Despite the North Carolina heat, these firefighters showed incredible commitment and enthusiasm.
Another favorite of mine was photographing the Pastry and Culinary Department. Being an absolute foodie, I was really impressed by Chef Martin Brunner, the former owner of the Aberdeen Bakehouse, who gave me a freshly baked loaf of German bread. The moment I laid eyes on it, I knew it was going to be a culinary masterpiece. However, the joy of savoring that bread was short-lived as my family devoured it within a day.
Now, after those epic four months, I'm thrilled to unveil the masterpiece photos we managed to take. As a Southern Pines headshot and branding and marketing photography studio owner, I really enjyed these last four month of photographing on- location.
The Demspey Student Center and Cafeteria.
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