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  • Writer's pictureLisa Miyamoto

Sandhills Community College Branding and Marketing Photography

Updated: 4 days ago

And that's a WRAP! Towards the end of 2023, I was approached by the head of marketing for Sandhills Community College about marketing photography. This exciting opportunity ended up being one of the biggest highlights in my career as a photographer. Collaborating with a reputable educational institution like Sandhills Community College presented a unique chance to showcase my skills and creativity in capturing compelling images that would resonate with their target audience.

As I delved into the project, I immersed myself in understanding the essence and values of Sandhills Community College. Through in-depth discussions with the marketing team, I gained valuable insights into their brand identity and the message they aimed to convey through visual storytelling. This collaborative approach allowed me to tailor my photography style to align with the college's vision, ensuring that each image captured not only showcased the campus and facilities but also reflected the vibrant community and educational opportunities it offered.

From capturing the dynamic energy of classrooms and engaging student interactions to highlighting the serene beauty of the campus grounds, every photograph was meticulously planned and executed to encapsulate the spirit of Sandhills Community College. The process involved scouting locations, coordinating with students and faculty for candid shots, and paying attention to the smallest details to create images that would leave a lasting impression on viewers.

Through this project, I not only honed my technical skills as a photographer but also developed a deeper appreciation for the power of visual storytelling in conveying the essence of an institution. Working with Sandhills Community College was not just a professional collaboration but a journey of exploration and creativity that allowed me to push the boundaries of my craft and deliver photography that resonated with both the college and its audience.

Being selected as the photographer to update the images of all 52 departments for the college was such an honor. Over the course of four months, I dedicated my time and skills to capturing the essence of each department, ensuring that the images reflected the diversity and vibrancy of the campus community. Visiting the Southern Pines location once to twice per week allowed me to immerse myself in the daily life of the college, forging connections with students and staff members along the way.

Exploring other locations like Carthage provided me with a comprehensive view of the college's footprint and allowed me to document various aspects of campus life. From indoor shots capturing the dynamic learning environments to outdoor images showcasing the natural beauty of the surroundings, I strived to create a visual narrative that encapsulated the essence of the institution.

Interacting with the students and staff members was a rewarding experience, offering me insights into the diverse backgrounds and stories that make up the college community. Each encounter enriched my understanding of the American community college system, contrasting with my own college experience in Europe and highlighting the unique aspects of education in different regions.

Every department has been provided with a combined total of 40 edited images. Although I would be thrilled to showcase all of them, the sheer quantity is excessive, and attempting to do so may slow down my website.

Every classroom at the college, every set, and every department showcased a diverse array of environments, each with its own distinct characteristics and ambiance. Despite the variations in natural light availability, each space presented its own unique challenges when it came to setting up and capturing the perfect lighting scenario. Some rooms required meticulous adjustments to enhance visibility and clarity, while others demanded creative solutions to balance shadows and highlights effectively. As a passionate photographer, I found immense joy in overcoming these challenges, as each situation pushed me to think outside the box and experiment with different techniques to achieve the desired results. Some of the departments truly went above and beyond in showcasing their dedication to offering captivating portrait opportunities. Among them, the firefighter academy really stood out, by delivering an action-packed experience that left a lasting impression. Their demonstration was nothing short of spectacular- rescues from windows, smoke billowing out of buildings and so much more. Despite our North Carolina heat, these firefighters showed so muchcommitment and enthusiasm.

Another favorite of mine was photographing the pastry and culinary department. Being an absolute foodie, I was really impressed by Chef Martin Brunner, the former owner of the Aberdeen Bakehouse, who gave me a freshly baked loaf of German bread. The moment I laid eyes on it, I knew it was going to be a culinary masterpiece.

However, the joy of savoring that bread was short-lived as my family devoured it within a day. Alright, drumroll please! It's finally time to unveil the masterpiece photos we managed to take during those epic four months.